What's the big idea?

So much of our work life is spent in the details, the minutiae, the little things that must be done, so often right now! I know this is absolutely and necessarily true, and, yes, we need to execute. But while working on the little things, it’s better for our psyches…

What's the big idea?

Just the right amount of history. Jack and I have been discussing how much of our work we should show a prospect who is considering hiring us for a project. They say they want to see some of our previous work, but inevitably their eyes glaze after five minutes of…