Inspirator

From the Idea Blog

The jobless rate

Want to know the real unemployment numbers? Paul Solman offered this excellent story on last ...

More on Facebook

Here's a great article in the Financial Times (actually, on FT.com), sent to me by my friend Peter. Such challenges: ...

More on product reviews

I've posted about Yelp! and the branding impact reviews have now and will have more and ...

Firefight with the Taliban

I was moved by this report on last night's Nightly News....

Featured Idea Study

Simplifying the way to your customer’s heart

Stanley Furniture looked for a way to differentiate and communicate its brand's value. Not to consumers, but to its retail distribution. With a change at the top of the Stanley organization, the new leadership wanted the brand to stand for something and needed a way to get the word out consistently and powerfully... GO

With fresh ideas about marketing and communications, Burris helps organizations build their brands.