The Idea Blog

I’ve posted about Yelp! and the branding impact reviews have now and will have more and more in the future.

I came across this piece in Ad Age Digital, which says it even better:

“Reviews are growing in importance to marketers struggling to figure out how to turn social-media conversations into insights that directly affect sales. But the good and the bad reviews are valuable….

“And while Twitter conversation and Facebook chatter [are] interesting and important, it’s not structured, and can be difficult for marketers to implement into their processes. Review data, on the other hand, address a particular product – and when a consumer is in the mode to talk about it.”

Check out Yelp, Trip Advisor and now the new gdgt to see how this is working.