The Idea Blog

Think the ‘net isn’t making a difference for marketers? Check this out.

According to BusinessWeek, “Canadian singer Dave Carroll is now on the map, courtesy of United Airlines. In March 2008 he was changing planes in Chicago on the way to a gig when he saw baggage handlers tossing instruments. Finding his $3,500 Taylor acoustic guitar damaged, Carroll tried for more than a year to get United to pay for the $1,200 to repair it. No luck.”