The Idea Blog

In the Times, an interesting take on a fascinating online shopping phenomenon, the abandoned shopping cart. “Many shoppers fill their carts just to keep track of things they like or to check shipping rates and taxes, with little intention to buy. While there is no industrywide data, some e-commerce companies estimate that only about 3 percent of shoppers who visit an e-commerce site buy something, and when they do load their shopping carts, as many as two-thirds abandon them.”