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Archive for the ‘Advertising’ Category

Google’s “Search stories”

Posted by Mark on Sunday, January 24th, 2010. Filed under Advertising, Branding.

A new campaign from Google is clever and wonderful. A series of search phrases is accompanied by a simple piano ...

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The new way of business

Posted by Mark on Sunday, December 13th, 2009. Filed under Advertising, Burris, Economy, Fresh Ideas, Managing.

More imagination, fewer resources and assets. That's the way of doing business now. Thomas Friedman's column - ...

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New approach to SI.com

Posted by Mark on Friday, December 11th, 2009. Filed under Advertising, Digital lifestyle, Fresh Ideas.

Bill Bryant made me aware of this presentation. There's a lot of this going on, and it's exciting stuff. ...

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Making it up in volume

Posted by Mark on Friday, November 27th, 2009. Filed under Advertising, Managing.

James Surowiecki in The New Yorker may be the writer about the economy who makes the most sense for the ...

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The revolution that is social media

Posted by Mark on Thursday, November 19th, 2009. Filed under Advertising, Branding, Digital lifestyle, Social networks.

Gus Bright reminded me of this video presentation about the power of social media. He's working on some things for ...

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Storytelling on the national political scene

Posted by Mark on Sunday, November 1st, 2009. Filed under Advertising, Branding, Politics.

Thomas Friedman's column today is an ode to storytelling ... and advice to President Obama ...

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Perception vs. Reality

Posted by Mark on Monday, October 19th, 2009. Filed under Advertising, Branding.

Rory Sutherland gives one of the funniest TED talks I've ever seen. We should all have is view....

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A fabled resort meets a media mogul

Posted by Mark on Friday, September 18th, 2009. Filed under Advertising, Golf.

Note the quality golf resorts one can visit by winning this contest from The New Yorker. When we work with ...

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Furniture advertising that works?

Posted by Mark on Saturday, August 29th, 2009. Filed under Advertising, Branding.

Eric Gordon passed along this fine example of furniture advertising. We need more clear positioning. "It's ...

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New home furnishings campaign begins today

Posted by Mark on Monday, August 24th, 2009. Filed under Advertising.

Without a lot of hoopla, the Las Vegas furniture market people today launched a new image campaign supporting the home ...

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With fresh ideas about marketing and communications, Burris helps organizations build their brands.