The Idea Blog

“Hi, I’m Rick Mast. And I’m a chocolate maker.”

Posted by Mark on Tuesday, July 27th, 2010. Filed under Branding, Design, Film/Movies.

There's no particular reason why I've posted this video except that I admire the video work, the story behind the ...

Posted by Mark on Sunday, May 30th, 2010. Filed under Design, Environment.

I found this brief dream of a video on Ideo's site. How difficult is it for us to take existing ...

Posted by Mark on Sunday, March 21st, 2010. Filed under Design.

Neil found this in Dwell, profiling Smart Design in NYC.

Posted by Mark on Friday, March 19th, 2010. Filed under Branding, Design.

Almost two years ago I challenged members of our staff to replicate the art style of The Wall Street Journal ...

Posted by Mark on Saturday, January 16th, 2010. Filed under Branding, Design, Digital lifestyle.

Two companies whose products I use - a lot - are increasingly squaring off as competitors in key areas. They ...