Our Process

To understand us is to understand how we do what we do. Don’t let the steps scare you. We’re fast and flexible. 60 days to product launch? Investor meeting next week? Let’s get started.

Step One: Surveying.

It starts with a conversation. Tell us what’s spinning your wheels. A new product launch? Stagnant market share? That stale brand smell? Maybe you’re not sure where to begin. We partner with you to assess the situation, map specific objectives and define success measures. (Let’s set the bar high.)

Step Two: The Big Dig.

Expect us to ask questions. Lots of questions. Let’s talk sales, R&D, operations, channel management, service reps, customers. Along the way, we’ll cultivate insights, identify key themes and uncover opportunity areas that will drive ideation. At key points, we'll share our findings and check for heads nodding in agreement before moving on to…

Step Three: The Drawing Board.

(Because “concepting” is one of those made-up ad agency words.) Everything is on the table. Fuel for fresh fodder. Gears are turning, white boards are filling up and someone is gesturing wildly to illustrate a point. We don't just cover wall space, clap our hands and call it a day. We sort, sift and sacrifice ideas we loved hours ago. Only the freshest, most promising ideas make it to...

Step Four: Production and Packaging.

No factory metaphors here: we’re not in the business of mass-produced marketing plans. This is a hands-on operation where ideas and creative concepts are refined, tested, turned into prototypes and translated into vivid, actionable plans with measurable results.

Step Five: Installation and Implementation.

This is when many turn over the plans for someone else to interpret or execute. We can do that. But we can also manage the implementation of every detail, from 2 a.m. press checks to training your sales staff in person or on the new web site.