I’m not going to get into GM’s use of the campaign theme “May the best car win” (MTBCW) and whether the fact that we were using it first for Yamaha Golf Cars is relevant.

(Of course it is relevant.)

Okay, maybe I’ll get into it a little, but it’s not that GM’s advertising agency partner would have or could have known we were using MTBCW – and using it effectively – for almost a full year. See for yourself.

Hey, since we taxpayers own some 60% of the distressed auto company, we’re willing to look the other way, especially if it works for GM as well as it has for Yamaha.

Here’s the spot:

BusinessWeek’s David Kiley wrote about the campaign – the GM campaign, not the Yamaha campaign – and had two interesting things to say.

First: “Okay. That was interesting. Use a guy in his 60s who has been at the company for fifteen minutes to tell the public that General Motors is back and relevant?”

Good point. Then he surprised me by coming from left field on this one: “I still think it was awfully stupid for GM to walk away from its relationship with Tiger Woods. He had been a Buick pitch-man for years. When the company was paring expenses, they let the contract with the golf star lapse.

“I was thinking who would have been more effective at pitching the opening ad for GM’s … message – Ed Whitacre or Tiger Woods? Hmmm. That’s not a tough choice.”