Fresh Ideas In Progress
We have parting gifts!
Here’s a quick one, but, boy, is it a fresh idea!
Our client Stanley Furniture plans a reception for a bunch of aesthetes during the upcoming High Point Furniture Market. Some may come to learn more about the company. Others may want to see new products the company plans to introduce. Still others may be coming for the martini sculpture.
To Stanley management’s credit, the RSVP had to be online. They’re really trying to act like a technology-driven company, especially where technology can help them with simple tasks.
So Lyn Rollins got to thinking: how about a flash drive as a parting gift? Great idea. Who can throw away a flash drive before plugging it into a computer?
Neil, I think, was the one who wondered out loud if we could pre-load the flash drive with some Stanley content, a letter, perhaps, and maybe some photos of new products.
Then Eric Gordon developed a smart little slide show of current and new products, and we pre-installed it on the flash drive.
Guess I’ll have one of those martinis myself now.