UPS’s Whiteboard HQ
For several years now UPS has been using a consumer and b2b face based on a lone art director and a whiteboard.
I clicked on an online ad by mistake and came to what is called Whiteboard Headquarters. Take a look. It’s pretty cool.
As I said to Burrisites in an email alerting them to the find, UPS has taken what was in the beginning an apparently simple and engaging idea and demonstrated it has a lot of room for expansion. This may be too much, too clever, and more than any of us would ever want, but it keeps the idea fresh.
What’s your idea?