The Idea Blog

Sure it is. But in his Brand Autopsy blog, John Moore highlights the idea behind the book Groundswell.

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent, long-lasting shift in the way the world works.”