Brand Obama
Posted by
Mark
on Saturday, April 12th, 2008. Filed under Branding, Celebrities, Fresh Ideas, Politics.
“The promotion of the brand called Obama is a case study of where the American marketplace - and, potentially, the global one - is moving. His openness to the way consumers today communicate with one another, his recognition of their desire for authentic ‘products,’ and his understanding of the need for a new global image - all are valuable signals for marketers everywhere.”
- From “The Brand Called Obama,” by Ellen McGirt
In the April 2008 Fast Company
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