The Idea Blog

This past week marked the Spring Furniture Market in High Point, NC. It was also when much of the work we’ve been focusing on with Stanley Furniture made its appearance in their showroom and sales meetings.

The work, which included 5 videos for the showroom (and for use on the web down the road) were part of a larger goal of helping to showcase Stanley’s understanding of today’s consumer. The videos really complemented the already impressive display and made for a more dramatic tour of the showroom space. 

Another item of interest was Stanley’s first-ever designer event, which took place on Wednesday evening. The event was targeted exclusively at designers and supported with print and email communication. All prospective invitees were directed to a mini site for registration.  The event was very well received with over 300 designers touring the showroom. Guests sipped champagne while learning about all the ways that Stanley could help their business. 

Here is a brief tour of the showroom and the designer night, which helped mark a busy but successful week for all at BURRIS.