The Idea Blog

This piece in BusinessWeek outlines a collaboration and potential acquisition of SalesForce.com and Google. Seems Google wants seriously in the “enterprise,” and SalesForce has been a leader in online CRM. It may be just the beginning.

“While the Salesforce-Google alliance is primarily a distribution deal, it also could presage an even tighter relationship between the two companies. Collaboration between Google and Salesforce is predicated on the idea that business users want to manage all their interactions with a customer—on a Web dashboard, in written documents, and through e-mail—in a single place.”

I’ve been using Google Docs for a little more than a year, and although Microsoft Office is much richer in features, Google’s simplicity makes it - for me - a better choice. No compatibility issues, more focus on what I’m communicating, perhaps, than how.

As I’ve said before, the “cloud” is where I think computing is going, and if you accept this premise, SalesForce may very well soon be another Google app.