Starbucks’ new logo
Neil and I have written (as recently as this) about MyStarbucksIdea.com and the “join ‘em” marketing communications strategy it represents.
I wasn’t aware, however, of the new (for eight weeks, at least) logo. David Kiley in this week’s BusinessWeek lays out the rationale and the plan in this short piece. Time was you never futzed with your logo. But these days I agree that considered change can be a welcome change.
What do you think?
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