The Idea Blog

It’s just a matter of time.

One of the best and one of the worst things about the digital/internet/transparent age is that secrets can’t remain so, not for very long.

Eliiot Spitzer Roger Clemens Miley Cyrus Milli Vanilli. Hillary’s Bosnia trip Jeremiah Wright McCain’s wife’s private airplane.

Do I need to go on?

Now there’s news that Dove’s “real women” campaign wasn’t so “real.” (I do assume, however, that they were all women.)

I read about it on BW’s David Kiley’s blog, Brand New Day. He closed this way: “I’m curious to know what Dove and [agency] Ogilvy have to say about it. I’ll let you know when I hear back.”

Then on May 9 there was this update on the blog.

The source is a story in The New Yorker. And as a reminder, here’s the viral video Dove (a Unilever company) used to kick off the campaign a couple of years ago.