The Google ad system’s hall monitors
Want some insight into how Google’s ad machine runs? Read this interesting article on nytimes.com: The Humans Behind the Google Money Machine.
“By the nature of their work, [Nicholas] Fox and other members of [Google's] Revenue Force have a front-row seat to the sometimes peculiar relationship between world events and Google’s business.
“In mid-February, for instance, the group was taken aback when they saw the number of searches drop unexpectedly. With their antennas keenly tuned for any sign that the economic slowdown could be hitting Google’s business, members of the team rushed to come up with a diagnosis. That meant poring over statistics, calling field offices and checking data centers e to ensure none were afflicted by bugs.
“The team determined that Google had suffered from a series of unrelated minor ailments. Mardi Gras and the Chinese New Year kept people away from their computers, while bad weather knocked out electricity in parts of China…”
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