The Idea Blog

I came across this quote from Will McGinness, creative director at Goodby Silverstein, in a story (”Goodby Gets It“) about the San Francisco agency’s reinventing itself “for the modern media age.”

“Today’s consumer has a much more sophisticated bullshit meter…. As a consumer myself, I avoid advertising as much as possible. I’m tired of it, I only pay attention at times because I’m in the industry.”

Ask yourself: “How sophisticated is my [your] bullshit meter?”