Prince gets it
Interesting review by Jon Pareles of the digital phenomenon that is Prince.
Seems Prince gets it in this digital age. He has rolled up as many of the various ways to reach his audience as he can, and it’s working. Not in any traditional sense, but in a business sense that music or record company executives should pay attention to.
Here’s the article in today’s New York Times. And here’s his web site. Buckle your seat belt. It’s all about experience. As Pareles concludes in his review,
Although Columbia probably thinks otherwise, how [Prince's new] album fares commercially is almost incidental. With or without the CD business, Prince gets to keep making music: in arenas, in clubs, in the studio. Fans buy concert tickets, companies rent his panache, pleasure is shared. It’s a party that can go on a long time.
I completely agree with you! I also read that NY Times article this morning, and was very impressed at Prince’s “audacity” to move beyond the traditional ways of selling music. He really understands how to take advantage of the changing world, and how to stay profitable despite giving away a lot for free.
It’s thrilling to see people like Prince embrace change, instead of trying to go back to the way things were. It’s even better to see that he’s thriving this way!
Posted by Katie Konrath on 07.22.07.