The Idea Blog

Breakthrough technology announced by the two companies. I read it in this morning’s New York Times online.

“On TiVo, if a viewer chooses to buy an advertised item during a broadcast, TiVo records the rest of the program so the viewer can easily return to it after the purchase. TiVo users will also be able to save their intended purchases in their Amazon account and return to the site later to complete the transaction.”