So many media choices
What are your media habits?
It’s 5:50a as I write this, and I’m watching via iTunes last night’s “NBC Nightly News with Brian Williams,” 23 minutes with no advertising, only programming promotions from NBC and MSNBC.
Last night we tried to fight through Michael Mann’s Miami Vice. (Just couldn’t make it.) Came to us from Netflix. (And going back in the postage paid envelope today.)
I scanned the headlines from the New York Times (online), rifled through the morning’s paper, the Post & Courier, actually on newsprint and collected from the driveway.
How would an advertiser effectively reach me, convince me to consider his product or service? I’m a moving target, as you probably are. Now with all the media choices we have and the sophisticated measurement techniques we put to work for us, it seems more important than ever that brands and the people who manage them consider a range of media choices and that they count more than click-throughs and phone calls and inquiries.
What’s your message? How are you delivering it? How do you know it’s getting through to a viewer, reader or listener who in many ways is just as dedicated to avoiding your advertising as you are in delivering it?
Great thoughts, Mark. I actually pulled your post and incorporated it into my Blog on StartupNation. You can find it here: http://www.startupnation.com/blog/entry.asp?ENTRY_ID=660
Do you consider yourself the “typical” consumer or one that’s ahead of the curve? Does traditional media still have a chance?
Posted by Jack Burris on 07.31.07.