The Idea Blog

The new Ford Motor Company?

Posted by Mark on Sunday, August 3rd, 2008. Filed under Branding.

I found a very interesting story about Ford’s new marketing direction in the current (August 11, 2008) BusinessWeek. Ostensibly, it’s about Jim Farley, the company’s marketing big shot. But it’s really about high-stakes repositioning.

Here’s a link. If you’re in the marketing business, if your company is dependent on new product launches, you really need this.

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