The Idea Blog

“What I saw was Clearview, the typeface that is poised to replace Highway Gothic, the standard that has been used on signs across the country for more than a half-century. Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters.”

This from a fascinating article (“The Road to Clarity”) about a quest to make road signs more, uh, readable. (What a concept!). You’ll find it (here) in this morning’s New York Times.