Facebook advertising
Posted by
Mark
on Wednesday, November 7th, 2007. Filed under Advertising, Branding, Digital lifestyle, Social networks.
An article in today’s New York Times gives us some insight into how advertising on social networking sites might take shape. Imagine, a personal message from a friend - complete with a photo - that says “I bought one of these.” The future of advertising in its most effective form may be what I might call “the enhanced referral.”
By the way, I posted the article on my Facebook page too.
Update (11/9/07): Here’s a link to the best explanation I’ve seen on how this is going to work. Hold on to your hats (or wallets?). And here’s David Kirkpatrick’s (Fortune) take on it. Warning: DK is an unabashed fan of Facebook.
What’s your idea?