The Idea Blog

I’m giving a talk next month to a group of marketing leaders in the golf industry. The topic - “The well-rounded media plan in today’s multi-media options environment” - is self-appointed, and at the center of it is the search for balance.One of the reasons I agreed to give the talk is to help me figure it out for myself through research, reflection and recommendation.I’ll keep you up-to-date on my progress here, but one of the best pieces I’ve come across (so far) is this from Linda Tischler in the December (07) Fast Company. Some of the advertising agency holding companies are building their competencies to include digital strategies, and the one featured in Tischler’s article, Publicis, is, perhaps, the most aggressive.It’s a balancing act; of that I’m certain. But what’s the right balance? And how do we get the various pieces of the plan to do the things that at once feed the other parts and deliver solid results?That’s what I’m after, that plus a logic on which my thoughts can stand. (The logic is really the grail, isn’t it?)