The Idea Blog

Archive for October 2007

Holiday Inn-terruptus

Posted by Eric on Monday, October 29th, 2007. Filed under Advertising, Branding, Design.
Okay. It's already been covered here and here and ... » Continue reading "Holiday Inn-terruptus"

“Did we do that?”

Posted by Mark on Sunday, October 28th, 2007. Filed under Burris.
In the grocery store yesterday, a stack of pita chips tumbled to the floor. A woman looked back at the ... » Continue reading "“Did we do that?”"

The Last Supper - online

Posted by Mark on Sunday, October 28th, 2007. Filed under Digital lifestyle, Web.
So many marvels is the Internet. We're entertained, educated, titillated - it's all there. Today's proof? Da Vinci's ... » Continue reading "The Last Supper - online"

Empowerment, digital style

Posted by Mark on Monday, October 22nd, 2007. Filed under Digital lifestyle, Online video.
Walt Mossberg reminds us that one of the last digital hold-outs to consumer empowerment is the cell phone hegemony. The ... » Continue reading "Empowerment, digital style"

Mr. Bush, meet Mr. Gore

Posted by Mark on Sunday, October 14th, 2007. Filed under Celebrities, Environment, Living, Managing.
This from Thomas Friedman's column yesterday: "That is what historians will note most about Mr. Bush's tenure — the sheer ... » Continue reading "Mr. Bush, meet Mr. Gore"

Customer service models

Posted by Mark on Sunday, October 14th, 2007. Filed under Customer Service, Fresh Ideas, Managing.
Who handles questions and service issues best? TiVo is excellent, but part of that is the fact that the product ... » Continue reading "Customer service models"

Traditional media waning in share and influence

Posted by Mark on Sunday, October 14th, 2007. Filed under Advertising, Burris, Digital lifestyle, Fresh Ideas, Music.
One of the more interesting iPods in recent years isn't the relatively new iPod Touch, the iPhone look alike ... » Continue reading "Traditional media waning in share and influence"

Southwest innovates again

Posted by Mark on Thursday, October 11th, 2007. Filed under Burris, Customer Service, Environment, Fresh Ideas, Travel.
Jack Burris passed along an email from Southwest Airlines announcing a couple of new things they're doing. One is how ... » Continue reading "Southwest innovates again"

New logo at LPGA

Posted by Mark on Thursday, October 11th, 2007. Filed under Advertising, Design, Golf.
I had been meaning to write a post regarding the new logo unveiled by the LPGA, but I had not ... » Continue reading "New logo at LPGA"

Green, sustainable - how much do we know?

Posted by Mark on Saturday, October 6th, 2007. Filed under Environment, Living.
Anne Cassity's post about her research regarding environmental stewardship for one of our clients was fascinating. It told ... » Continue reading "Green, sustainable - how much do we know?"
With fresh ideas about marketing and communications, Burris helps organizations build their brands.