BusinessWeek has an interesting “by the numbers” look at what’s happening in advertising media purchases. (For the slide show, click here.) No surprise here: Internet spending is up more than 25% from 2005. And TV is down. So, ahem, are newspapers.
“Advertising has become a smaller part of the U.S. economy since its 2000 peak,” says the article. I venture say it’s not deflation that has caused this, but, rather, reduced spending and advertising-to-sales ratios.
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