TiVo and Amazon

Breakthrough technology announced by the two companies. I read it in this morning’s New York Times online.

“On TiVo, if a viewer chooses to buy an advertised item during a broadcast, TiVo records the rest of the program so the viewer can easily return to it after the purchase. TiVo users will also be able to save their intended purchases in their Amazon account and return to the site later to complete the transaction.”

Comments

What's YOUR big idea?

With fresh ideas about marketing and communications, Burris helps organizations build their brands.

Contact us / Client Login

All content ©2012 The Burris Agency, Inc. All rights reserved.