I do.
Yelp is on online review system, user-generated, now with a handy iPhone app and a growing following.
It’s not simply a court for bitching. It can be productive. I’ve read more positive reviews than negative. And in the future – increasingly now the present – it will be the first step for decision making about whether to go to a restaurant, dry cleaner, auto repair shop and almost anything else.
Branding has left the building, you could say, and it’s in the hands of the people. Where it belonged all the time.
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