BusinessWeek online offers up an application for the new Apple iPad I hadn’t thought of.
A flat, touchscreen computer like the one Apple is [introduced on] Jan. 27 could help wean Western & Southern workers off their reliance on three-ring binders filled with paper and noisy laptops that can be a distraction during meetings, Ross says. “I would love to have [documents] in an electronic form that people could interact with in a friendly way.” Ross is the chief technology officer at a company called Western & Southern Financial Group in Cincinnati.
If “app makers target business use,” as the BW article says, there’s a whole new world of potential for the product. We just printed 60,000 brochures for Club Car. We print 15,000 catalogs for every collection Stanley Furniture introduces. At some point, it seems, it may be cheaper and more effective to give reps and customers a device that allows them to plumb deeper, richer content instead.
If the iPad is new to you, join the club. But its potential may be the farthest reaching yet for Apple.
Comments