The Idea Blog

It's just a matter of time. One of the best and one of the worst things about the digital/internet/transparent age is ... » Continue reading "If it’s a lie, it’s going to come back…"

He had already passed from much of the advertising industry's conscience, perhaps, but Hal Riney, who died Monday in San ... » Continue reading "Hal Riney dies"

The news that Google searches can now have a second layer (here's a NY Times article on the topic) ... » Continue reading "Google goes deeper"

BusinessWeek has an interesting "by the numbers" look at what's happening in advertising media purchases. (For the slide show, ... » Continue reading "Advertising spending update"

A shout out to Dan at Forty, a company that Eric introduced me ... » Continue reading "“You are the client. But you pay me.”"

For several years now UPS has been using a consumer and b2b face based on a lone art director and ... » Continue reading "UPS’s Whiteboard HQ"

An eye-opening article in the current (Walk Softly and Carry a Big Checkbook, February 18, 2008) Fortune ... » Continue reading "Art is fast becoming science"

I am a huge John Ashworth fan. I have always loved the Ashworth golfman logo and the way ... » Continue reading "More Practice"

Time has unleashed its "Top 10 Everything" of 2007, among them the ... » Continue reading "Time’s Top 10"

I'm giving a talk next month to a group of marketing leaders in the golf industry. The topic - "The ... » Continue reading "The perfect media mix - 1"