Archives: Advertising
There’s a new type of consumer in town
We may need to speak to a different kind of consumer as this recession winds down. Here’s an excellent long read from strategy+business magazine about the changing attitudes and habits of the the post-recession consumer. The Power of the Post-Recession Consumer.
The Force is still with us
What’s up with all the Star Wars references popping up in advertising this year? There was that ridiculously adorable Volkswagen spot from the Super Bowl and now this: Coincidence, or just part of a larger, more nefarious plan?
Shoot the bear!
Maybe I’ve been under a rock … More than 15 million views on YouTube suggest that’s the case. But this is the best use of viral video I’ve seen since Burger King’s subservient chicken.
Two of my worlds collide in this presentation
The presentation below I just happened to come across, and it brought to mind two experiences, one a personal quest, another from some of our recent (2008) work. 1. Presentations I’ve written on several occasions about my own efforts to improve the quality and focus of my presentations. (Two examples,…
The advertising tax
If your product or service doesn’t innovate, try advertising, say G. Michael Maddock and Raphael Louis Viton in Bloomberg Business Week article last week. Answer this question: How many apps have you purchased? Since some 1 billion apps were reportedly downloaded worldwide in nine months, we’ll assume that you’re like…