Starbucks’ new logo
Neil and I have written (as recently as this) about MyStarbucksIdea.com and the "join 'em" marketing communications strategy it ...
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The Idea Blog
Archive for the ‘Branding’ Category
Furniture Market Review
Posted by Neil on Sunday, April 13th, 2008. Filed under Branding, Burris, Customer Service, Fresh Ideas.
This past week marked the Spring Furniture Market in High Point, NC. It was also when much of ...
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Brand Obama
Posted by Mark on Saturday, April 12th, 2008. Filed under Branding, Celebrities, Fresh Ideas, Politics.
"The promotion of the brand called Obama is a case study ...
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What’s your idea?
Posted by Neil on Wednesday, April 9th, 2008. Filed under Branding, Customer Service, Golf, Social networks, Web.
As many of you may know, Starbucks recently launched a new online community at mystarbucksidea.com where customers ...
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“You are the client. But you pay me.”
A shout out to Dan at Forty, a company that Eric introduced me ...
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UPS’s Whiteboard HQ
For several years now UPS has been using a consumer and b2b face based on a lone art director and ...
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Art is fast becoming science
Posted by Mark on Friday, February 22nd, 2008. Filed under Advertising, Branding, Fresh Ideas, Managing, Web.
An eye-opening article in the current (Walk Softly and Carry a Big Checkbook, February 18, 2008) Fortune ...
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The perfect media mix - 1
I'm giving a talk next month to a group of marketing leaders in the golf industry. The topic - "The ...
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The merging of clicks and bricks
Posted by Mark on Friday, December 7th, 2007. Filed under Branding, Customer Service, Digital lifestyle, Web.
One of the more interesting things happening at retail these days is the emergence of online tactics helping to fuel ...
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The half life of the CMO
The Short Life of the Chief Marketing Officer is the title of a piece in the current (Dec 10, ...
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