Archives: Branding
Carrying our creative baggage
Sometimes the little things lead to something big. There have been a number of times when a particular item – a photo, painting, song, film, etc. – when a particular creative piece has influenced an idea of mine. We’re currently shooting a series of photos for Club Car, the idea…
The web-verse is everywhere
The web isn’t stationary, and it isn’t mobile. It’s everywhere. Marketers would make better consumers out of us if they would enable the tools we already have in our hands. Marketers can help close the gap between their brands and shopping and buying. We’re working with a client now on…
There’s a new type of consumer in town
We may need to speak to a different kind of consumer as this recession winds down. Here’s an excellent long read from strategy+business magazine about the changing attitudes and habits of the the post-recession consumer. The Power of the Post-Recession Consumer.
You may have a refund!
Third party aggregators take a beating sometimes. American Airlines, for instance, just took its reservations access away from Orbitz and Expedia and the like, attempting to get the genie of comparison shopping on one easy site back into the proverbial bottle. Southwest on the other hand, has never allowed anyone…
Shoot the bear!
Maybe I’ve been under a rock … More than 15 million views on YouTube suggest that’s the case. But this is the best use of viral video I’ve seen since Burger King’s subservient chicken.