Archives: Burris
Are you keeping your sights set on a big idea?
So much of our work life is spent in the details, the minutiae, the little things that must be done, so often right now! I know this is absolutely and necessarily true, and, yes, we need to execute. But while working on the little things, it’s better for our psyches…
Let me tell you a little about me so I can learn a lot about you
Just the right amount of history. Jack and I have been discussing how much of our work we should show a prospect who is considering hiring us for a project. They say they want to see some of our previous work, but inevitably their eyes glaze after five minutes of…
The web-verse is everywhere
The web isn’t stationary, and it isn’t mobile. It’s everywhere. Marketers would make better consumers out of us if they would enable the tools we already have in our hands. Marketers can help close the gap between their brands and shopping and buying. We’re working with a client now on…
26 years and still counting
An organic approach is usually better. Companies evolve. Not just their brands, but also their cultures, their processes, their attitudes. It’s how those things fit the reality of the times that matters. The Times has a good story today about IBM on its 100th birthday, reminding us just how much…
Move over, Farmville
This article in FastCompany today caught my attention, and I went to visit the website. Today happens to be the first “pick up” day of the new season for my Goat Lady Dairy CSA (Consumer Supported Agriculture). For anyone unfamiliar with this, many local farms now offer CSAs, by which “members” pay for…