Archives: Digital lifestyle
Change your sales strategy
Updating how you convince your customers to buy from you. When was the last time you thought about your go-to-market approach? For two of our day-to-day clients we’ve been reconsidering sales strategy, inspired by some of the changes we’re seeing in – of all places – education. Are you familiar…
The web-verse is everywhere
The web isn’t stationary, and it isn’t mobile. It’s everywhere. Marketers would make better consumers out of us if they would enable the tools we already have in our hands. Marketers can help close the gap between their brands and shopping and buying. We’re working with a client now on…
Introducing Springpad
I store digital stuff everywhere, it seems. I use Evernote, 37Signals’ Backpack, Instapaper and more. I like them all, but I think I like Springpad best of all. There are iPad and iPhone apps, a cool browser extension for Chrome and an option to share, community-like. As today’s service to…
You may have a refund!
Third party aggregators take a beating sometimes. American Airlines, for instance, just took its reservations access away from Orbitz and Expedia and the like, attempting to get the genie of comparison shopping on one easy site back into the proverbial bottle. Southwest on the other hand, has never allowed anyone…
Polar Bears to Penguins
Anne Cassity reports: “My good friend’s son is on a biking trip with his girlfriend … from Alaska to Argentina.” Both the blog and the travel journal are wonderful, and you can lose yourself here for hours. Warning: You’ll recognize just how soft and, yes, uninteresting you are when you…