Archives: Fresh Ideas
Change your sales strategy
Updating how you convince your customers to buy from you. When was the last time you thought about your go-to-market approach? For two of our day-to-day clients we’ve been reconsidering sales strategy, inspired by some of the changes we’re seeing in – of all places – education. Are you familiar…
Carrying our creative baggage
Sometimes the little things lead to something big. There have been a number of times when a particular item – a photo, painting, song, film, etc. – when a particular creative piece has influenced an idea of mine. We’re currently shooting a series of photos for Club Car, the idea…
Launching a new commercial airline
Let’s build a new airline from the ground up. I just returned from a short trip to Glasgow, Scotland. For months I’ve been planning this trip, not the least of which was working with US Airways to find a suitable fare, schedule and seat. For any longer trip, I work to…
The most delicious ideas don’t always come the first day
The best thinking doesn’t always pop out first, or on demand. Sometimes it simmers in the brain pan … From the USA “Character Project,” this short film about a Los Angeles restaurateur. You can review all of the project videos on the USA site. Also, “Fish” reminded me one of…
Writing comedy for commerce
What’s the Big Idea? It’s words, man, words. “The big Internet companies owe their dominance to something singular that shut out potential competitors. Google had secret algorithms that gave superior search results. Facebook provided a way to broadcast regular updates to friends and acquaintances that grew ever more compelling as…