idea studies
Simplifying the way to your customer's heart
Stanley Furniture looked for a way to differentiate and communicate its brand’s value. Not to consumers, but to its retail distribution.
Solution
“Simplify your floor, your business and your life,” we said to the retailer.
By choosing to make Stanley a major resource on his floor, the retailer can control what he can in the current environment and, presumably, have more time to deal with the market’s idiosyncrasies.
Our goal was to reduce all the complex initiatives and processes behind the scenes and give the retailer a simple view of the benefits of doing (more) business with Stanley.
The primary communication device was to be in the Stanley showroom in High Point. During the world’s largest homes furnishings market in late March, the message was to be on display in a giant presentation area at the entrance to the showroom.