idea studies
Simplifying the way to your customer's heart
Stanley Furniture looked for a way to differentiate and communicate its brand's value. Not to consumers, but to its retail distribution.
Summary
The urge to “Simplify” gave our sales organization a quick and
clear way to explain the company's differences. As we focus on extending
the message to the consumer, we seek ways to edit the broad product selection
based on her interests and lifestyle. We’ll also generate a dialogue between
the brand and the consumer, which should help build recall and loyalty.