idea studies
Simplifying the way to your customer's heart
Stanley Furniture looked for a way to differentiate and communicate its brand’s value. Not to consumers, but to its retail distribution.
Timing
1
From January to March of 2007 we did everything from identity to develop the “Simplify” message, fully implementing it first in pre-Furniture Market communications, then in a series of displays throughout the Stanley showroom in High Point.
2
In the second quarter we began our work to extend the message and the brand's key features to the consumer market. It’s a different set of values, but keyed by the same features: quality products delivered in a dependable, timely way.