idea studies
Helping to “Discover The Drive”
There are three golf car companies that control 98% of the fleet market at the 16,000+ golf courses in the U.S. Over the last five years, Burris has been instrumental in working with two of them to introduce all-new vehicles.
Summary
Mission accomplished, for now. Everything was in place on October 20 when the product was unveiled. And within the first 30 days, the production planning group at Yamaha was revising its estimate for Q1 2007 to account for stronger than anticipated orders.
The key marketing metrics we sought from the beginning had more to do with awareness and trial, but orders and deliveries are the ultimate measure, and initial reports are very positive.
The Drive™ was more than a brochure, more than a series of ads. It was a fully integrated, coordinated new product launch designed to move the needle for our client from a 16% to a 25% share within three years.
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